The first year students of the Bachelor in Public Relations and Marketing Communication at University College Bedër held a one-day study visit to Kosovo.
Under the leadership of the Head of Communications Department, Dr. Erlis Çela and Marketing Lecturer, Dr. Edlira Mali, students visited the marketing agency "Karrota", monument "NEWBORN" and AAB College in Prishtina.
The first visit was made to the marketing agency "Karrota". During the visit, they were welcomed by the founder of the agency, Fisnik Ismajli, who knew more about the agency and marketing in Kosovo. Ismajli introduced the students the process of marketing campaigns that starts with the creative process and continues with the idea and implementation. He explained how audiences are targeted, what mistakes are made most during the process, and how marketing can be done at a low cost, bringing a concrete example from the "Carrot" agency with the "Yours" campaign. The discussions continued on the advantages and problems that today are characterized by marketing and mainly the advertising field.
Further, the students visited the monument "NEBORN", where Mr. Fisnik Ismajli, confessed to students the idea, history, significance and transformation of this monument from year to year.
Finally, students visited the AAB College in Pristina. During this visit, students were accompanied by Vice-Rector for Science at AAB College, Hasan Saliu and Vice-Rector for International Relations, Venera Llunji.
The students visited the premises of AAB College; theaters, libraries, recreational and sports facilities. Further, they received information on the university education system in Kosovo, and discussed exchange program options.
Meanwhile, the "Bedër" University College and AAB College in Prishtina are cooperation partners, have organized jointly scientific conferences and other activities from time to time.